For users who are oblivious to PicsArt, can you give them an overview? What value propositions does the app offer? I have 20+ years of experience in consumer and growth marketing and have led marketing functions at popular consumer companies such as Shazam, Friendster, Roxio, Napster, and Priceline. Growth marketing at PicsArt includes user acquisition, lifecycle, product marketing, social media, influencers, ASO, SEO, consumer insights and much more! I’m focused on building a world-class growth engine to drive buzz, WOM, and search. I lead global growth marketing for PicsArt, the world's #1 creative platform and social editing app that’s leading the visual storytelling revolution. Give us a brief on your marketing career and your journey with PicsArt. Mr Roberto, our readers would love to know you.
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